16-Week Introduction to Asking Matters

Want expert guidance on what it takes to be a stronger asker? This step-by-step introduction from Brian Saber highlights key resources and important tips. Get a 10-20 minute video training and accompanying worksheet every week.

Included as an Asking Matters member.

Week One:
The Role of the Asker

Once you understand what your real role is, asking will be much easier for you and you’ll ask much more effectively.

Week Two:
Why Asking in Person Matters

Learn why it’s so important that we get over our fears, put aside the time, and get out there to ask in person.

Week Three:
The Power of Being Authentic

Stop believing you need to be something you think your donor wants you to be and start being yourself – be authentic. It’s much more powerful.

Week Four:
Introduction to Asking Styles

There is no one right way to ask for gifts face-to-face. If you take into account who you are, you’ll be more comfortable and more effective.

Week Five:
Fundraise as your Asking Style

Learn about your Asking Style strengths and challenges throughout the Five Steps of the Ask. Follow along on a four-page worksheet.

Week Six:
Choose the Best Prospects for You

Just because a prospect is good for your organization doesn’t mean it’s the best match for you; there are many criteria to consider.

Week Seven:
What’s a Major Gift for Your Organization

Learn what you need to factor in when figuring out the right major gift threshold for you and your organization.

Week Eight:
Prepare the Ask

What goes into getting ready to ask? It takes preparation, from gathering materials to determining how much to request.

Week Nine:
Determine the Ask Amount

Learn what you need to factor in when figuring out the right major gift threshold for you and your organization.

Week Ten:
Set Up the Meeting

If you get the meeting it’s very likely you’ll get the gift; you want to do everything you can to make it happen.

Week Eleven:
Ask for the Gift

Bring your strengths to the meeting and learn how to compensate for
what challenges you most.

Week Twelve:
Maybe? No? How to Respond

This is the time to ask questions and to provide direction and support that will help the donor commit to a gift.

Week Thirteen:
Follow Through

Learn best practices in the field and how to use your Asking Style to play to your strengths and compensate for what you find most challenging.

Week Fourteen:
Create a Culture of Asking

This is the time to ask questions and to provide direction and support that will
help the donor commit to a gift.

Week Fifteen:
Board Members: Give, Get or Both

When your board members feel they’re in it together, they will put forth their best effort. How does this impact what they give?

Week Sixteen:
Train Your Board to Ask

This is the time to ask questions and to provide direction and support that will
help the donor commit to a gift.