Kindred Spirits Win with Caring and Thoughtfulness

Published on April 21st, 2016

Brian Saber

President of Asking Matters
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kindredNo one is more thoughtful than a Kindred Spirit. Kindred Spirits are always wondering what they can do for others and how they can be helpful.

Such a strong focus on others makes a lasting impression on donors.

Making an Impact as a Kindred Spirit

As the Intuitive Introvert, for you everything comes from the heart. It’s all about what moves you. Why you care personally. How individuals are impacted by your organization.

Meeting new people can be a challenge, but once you’ve established that initial contact you’re warm and engaged, and you naturally build strong relationships. This makes you invaluable to your organization as the key to fundraising is building relationships.

As an introvert, you’ll be most comfortable reaching out to a prospect in writing first and that’s fine. Don’t let anyone tell you phone is better – it’s just another tool. Use email or a formal letter depending on the relationship, or even text if that feels right.

One caution, it’s easy for you to take things personally so always remember you’re only the messenger.

Whether someone makes a gift or not is no reflection on you, but rather a reflection of where the prospect is philanthropically at that time.

I’m great at building and maintaining relationships, but I can’t remember dates, budgets, or stats to save my life! It wasn’t until I learned I was a Kindred Spirit that I understood I don’t have to be everything to be great at my job and make an impact. This has led to much less stress which means I’m more present, confident, and authentic with donors and prospects.

Sarah Janzen, Major Gift Officer
California Academy of Sciences, San Francisco

Your Secondary Asking Style Makes a Difference

If your Secondary Asking Style is Go-Getter, the other intuitive Style, your intuitive side dominates. You talk from the gut about what moves you. You share your personal stories and those of program participants.

For you facts and figures are of less concern, but some donors will be moved by them. Always be sure to have the basic facts under your belt.

If your Secondary Asking Style is Mission Controller, you’re particularly introverted and have a tendency to listen rather than speak.

While generally this is an asset as it’s much more important to learn from the prospect than it is to talk about the organization, sometimes you’re too cautious about asking questions and probing. Most people enjoy being asked about themselves.

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