Kindred Spirit

About Brian Saber

President of Asking Matters

brain_crop_finalBrian has spent his entire career ASKING for money for non-profits. From his early days as a student leader and telethon caller (!) to his six years in charge of major and principal gifts throughout the Midwest for Brandeis University, to his two stints as an executive director, every position involved significant face-to-face solicitation. And he is still honing that art today, cultivating and soliciting select major donors for various clients.

Brian harnessed all that frontline experience to become a sought-after trainer, coach, and consultant around the country and abroad. His work is transformative. He develops major gift programs, conducts campaign feasibility studies, creates training courses, and coaches top-level staff, taking organizations to the next level.

Having spent most of his career with organizations having budgets under $10 million, Brian is well aware of the fundraising challenges smaller organizations face. He knows most organizations can’t afford consulting services, or even a half-day training by a professional. It’s just not in the budget.

With that perspective, Brian created a resource that all non-profits could afford. With his cofounder, Andrea Kihlstedt, Brian built Asking Matters – a web-based company that trains people how to ask for money and motivates them to do it! As the least expensive and best quality resource in the field, he promises Asking Matters will help countless organizations continue to do incredible work for their causes.

Learn more about Asking Matters in the video, or contact us if you have any questions!

"Brian's expertise is exceptional and his affable style and personal manner were exactly what we needed to ensure our volunteers felt comfortable and confident for the campaign. We didn't miss a thing having Brian's training delivered to us online from the U.S. and the cost compared to an in-house local consultant was a very pleasant bonus. I highly recommend Brian and his team."

Karen Gair, Director of Development & Community Relations
Monte Sant' Angelo Mercy College

"Brian’s deep expertise and experience combined with his low-key personal style really resonated with a skeptical audience.  The “asking styles” gave our board members permission to be themselves, alleviating much of the anxiety around asking individuals for major gifts.  I found Brian to be very easy to work with and discovered several “aha” moments while participating in his training."

Andrea Kaufman
Mid-Minnesota Legal Aid

"Brian Saber is a phenomenal speaker and is very current with the asking world of Development. We hosted Brian for our November Women in Development program regarding “What is your Asking Style?” It was after this presentation that I had professionals in the industry for over 20 years come up to me and said that this was the best program they have been to and how enlightened they were with his wealth of information."

Erica Warner, Program Co-Chair
Women in Develop of Northeast New York


  • Archdiocese of Los Angeles
  • American Institute of Architects of New York
  • ALS Association
  • Children’s Brain Tumor Foundation
  • CityClub
  • Mystic Aquarium and Institute for Exploration
  • National Dance Institute
  • National Public Radio
  • National School Boards Association
  • Northwestern University Settlement
  • Open Hand Chicago
  • Prevent Child Abuse America
  • Sideshow Theatre Company
  • Social Venture Partners International
  • Staten Island Arts
  • The Artist Book Foundation
  • Volunteer Lawyers Project of the Brooklyn Bar Assoc.
  • AFP Westchester
  • Adventist Health Glendale Foundation
  • American Society of Botanical Artists
  • Environmental Defense Fund
  • Green America
  • JVS Detroit
  • Lambda Legal
  • League of Chicago Theaters
  • Mid-Minnesota Legal Aid
  • National Council on Problem Gambling
  • Overlook Hospital Foundation
  • Putnam Museum
  • Staten Island Not for Profit Conference
  • Torah Umesorah Presidents Conference
  • Salvation Army National Community Relations & Fundraising Conference
  • Snug Harbor
  • Staten Island Not for Profit Conference
  • United States Olympics Committee

If you’d like to learn how Brian can help you, your organization, or your staff through personal training sessions, visit the training and coaching page.

Asking Matters Team

Brian Saber – President

Kyle Nunes – Marketing and Web Management

Michele Ericson-Stern/Task It 2 ME – Bookkeeper

Jodi Chromey – Copy Editor

Gary Ziffer – Accountant

See what our members are saying about us!

Want to learn how Asking Matters is helping fundraisers like you? Check out these testimonials from our happy members.

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