Asking Styles: Revolutionize Your Fundraising
by Brian Saber
About the author
BRIAN SABER, President of Asking Matters, is one of the field’s preeminent experts on the art and science of asking for charitable gifts face-to-face. He has spent more than 30 years working in the non-profit world and has personally solicited thousands of donors as a director of development, executive director, consultant and volunteer.
Brian harnessed all that frontline experience to become a sought-after trainer, coach and consultant around the country and abroad. His work is transformative. He leads workshops, creates training courses, presents webinars, and coaches top-level staff, taking organizations to the next level.
email – Brian@askingmatters.com
Basic Info & Bio
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Available in paperback (retail $29.95) and ebook (retail $19.95)
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Full color
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120 pages
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ISBN-10: 1720610282
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ISBN-13: 978-1720610281
Book Bio: The breakthrough concept of the Asking Styles makes it possible for anyone to become a more effective fundraiser. Your Asking Style is based on your personality and unique set of strengths when asking for gifts. If you’ve ever said to yourself “I’m not a fundraiser” or “I don’t fit the stereotype,” embracing your Asking Style will change your entire mindset. Once you understand your strengths—and challenges—you’ll be comfortable, confident and effective. You’ll have a roadmap for dealing with donors. You’ll know what to say, how to conduct meetings, and how to close gifts.
Endorsements
“If you are responsible for asking for money, this book is a must read. As you will learn, there’s no “one size fits all” when it comes to asking and this book explains why. Most importantly, we now have evidence for why two askers are better than one.”
– Amy Eisenstein, CFRE, fundraising author, consultant and trainer
“This could very well become one of the most important books in our field. It is a breakthrough of a methodology that really works. It’s the best antidote I’ve read on taking the fear out of asking. It will make you successful. If you already are, it will make you more so.”
– Jerry Panas, Author of Asking, Mega Gifts and more
“Very helpful for strengthening the best fundraising strategy…personal face-to-face solicitation. Insightful about self and others. Anxiety reducing. Practical. This is a winner.”
– Simone Joyaux, ACFRE, Joyaux Associates
Target Audience
Professional and volunteer fundraisers for non-profits, in particular those who are expected to ask individuals for charitable gifts face-to-face.
Also applicable to anyone wanting to become more comfortable and effective asking for anything.
Interview Questions
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How did the Asking Styles come about?
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How do people find their Asking Style?
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What’s your Style and what have you learned personally from the Styles?
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Do people tell you they don’t agree with the findings?
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Give an example of how the Asking Styles impact how you and I might fundraise?
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How did you choose the two characteristics from which the Styles are derived?
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How can the Asking Styles make the biggest impact in the field?
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What’s your background in fundraising? How did that impact how you went about developing the Styles?
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Is there one Style you find yourself drawn to?
Book Excerpt
Please use the button below to view the chapter one excerpt in PDF format
Why This Book is Important
87%* of all charitable gifts come from individuals and the biggest gifts come from asking in person. Therefore, no nonprofit organization can fulfill its vision without staff and volunteers asking individuals face-to-face. Yet most staff, board members, and other volunteers find this difficult and uncomfortable to ask for money. They think they need to be some stereotype of a fundraiser to be successful – think used car salesman – and feel they can’t be that. This book makes the critically important case that everyone brings their own personality to bear – their own Asking Style – and shows everyone how to fundraise in their own way using their Style.
*70% outright, 9% bequests and 8% individual and family foundations
