The largest gifts come from asking in person.

Asking matters.

The secret to fundraising is no secret at all — to get what you want, you just have to ask. But here’s the problem: most fundraisers haven’t been trained to ask in a way that feels authentic. So, they don’t ask at all!

ASKING MATTERS trains fundraisers to be more effective.

88% of all donations come from individuals – are your staff and board members out there meeting with them one-on-one? Just imagine the benefits of a fundraising team that is equipped with confidence, vision, and support.

We’ll help your frontline fundraisers:

  • Create authentic, personalized cases for support
  • Effectively use their personal strengths to cultivate and solicit donors
  • Confidently approach donors in person
  • Understand what their fundraising role is – and isn’t
  • Ask for the gift at the right moment in the right way
  • Ask powerful questions and be better listeners

Our Training is Unique

See what our clients are saying:

We hosted Brian for our November Women in Development program, “What is Your Asking Style?” After the presentation, a professional in the industry for over 20 years came up to me and said this was the best program they have been to and they were enlightened with [Brian’s] wealth of information.

Erica Warner, Program Co-Chair, Women in Develop of Northeast New York

Thank you for a fantastic webinar today on "Amazingly Successful Face-to-Face Solicitations." It was one of the best, if not the best, webinar I've attended. You were able to take a sometimes overwhelming topic and reduce it to concise fundamentals we can put into practice.

Tom Wessel, Community Outreach and Development Manager, Eagle Valley Land Trust, Edwards, CO

We use our three proprietary systems – the Asking Styles, the Five Steps of the Ask, and the Arc of the Ask – to train staff and board members to cultivate and solicit donors comfortably and effectively.

We combine on-site and online training to reinforce concepts over time.

Our trainers are active askers – we’re on the frontline with you.

Asking Matters Training Packages

What works for your team? Maybe it’s an on-site training and ongoing support to reinforce the material. For board members perhaps it’s our Fundraising 101 for Board Members webinar followed by an on-site training. And maybe you add on one of our premium webinars where we dig into the ask. Whatever your need, we can pull together products and services to meet it.

On-site Training

Our signature half- and full-day trainings provide your staff or board members the tools they need to comfortably and effectively ask for gifts. We’re also available for shorter trainings and presentations, and Brian Saber is a sought-after keynote speaker.

LIVE Courses and Webinars

LIVE training, virtually. Our 60-90 minute webinars include best-practices on essential topics such as setting up the meeting, asking for the gift, making a strong case for support, getting your board to give and get, and more. Our signature 6-week course, Ask Your Way to Fundraising Success, is offered each fall. Have your fundraisers join others from around the country, or engage Asking Matters to provide the course exclusively to your team. All courses and webinars come with companion worksheets and bonus materials.

Online Courses

Rubber Stamps Don’t Fundraise: An Integrated Approach to Board Governance and Fundraising is guaranteed to set your board up to successfully partner in fundraising.

Personalized Packages

Let us create a cost-effective package with specialized content and customized training resources to equip your frontline fundraisers and board members for successful conversations with your donors.

Contact us today to see how we can help you.

Contact Matt Tumolo at or call (215) 920 2800 for more details. Or just fill out the form using the button below!

Find your Asking Style and start raising more today!

The largest donations come from face to face asking… that’s why we developed the Asking Style Assessment. We believe you can use your personality to help you be more comfortable and confident when you ask for donations.

Have you taken the Asking Style Assessment yet? If not, follow the link below to take our easy 3-minute quiz. Your results are immediate, and the Assessment is absolutely free!

find your asking style

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