Bonus Materials

6 Website Tools Your Nonprofit Can’t Live Without
Firespring – ADA Website Compliance Checklist
PDF of slides with notes
Smaller version of slides for download

How to Captivate and Engage Constituents with Your Website

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we share more than a decade of focus group research that reveals:

• The 3 biggest mistakes nonprofits make with their website.
• The 4 attributes of an engaging web presence.
• 3 proven methods for promoting your website.
• The 5 required elements of an engaging website.
• Real-world examples of nonprofit organizations that have mastered their online presence.

About the presenter: Jay Wilkinson

Jay Wilkinson is an entrepreneur and innovator who has started 22 corporations, acquired 16 companies, been an angel investor in 25 startups and founded, co-founded or helped start 7 nonprofit organizations. As a philanthropist, Jay has raised millions of dollars for nonprofits.

Today, Jay focuses on his role as the founder and CEO of Firespring — a B Corporation based in Lincoln, Nebraska. He also sits on several nonprofit boards and is an avid supporter of programs that provide leadership and enrichment training for America’s youth.

Jay has been among the highest ranking speakers at conferences all over the United States for two decades.He has informed and educated more than a million people with his empowering messages to nonprofit professionals and has inspired and encouraged business leaders to adopt a purpose-driven business model. In 2014, Jay led Firespring to become a B Corporation. His TEDx talk on company culture has more than 1 million views.

A graduate of MIT’s Entrepreneurial Masters Program, Jay has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy. In his spare time, Jay can be found traveling to far-flung destinations on a quest for the perfect scuba diving location.