Fundraising Masters with Lynne Wester

Donor Experience, DX unlocks the future of your fundraising relationships

Donor Experience, DX unlocks the future of your fundraising relationships

Put yourself in the donor’s shoes. They don’t want another lapel pin or bumper sticker. They want to know they make a difference to your institution and they are valued. Donor appreciation is not expensive, but neglecting it can be. Research shows that it is seven times more expensive to acquire a new donor than to keep the one you have. The solution is simple: put the donor first, consume yourself with the DX, their experience, not yours.

Key Takeaways:

  • Strategy on how to implement a dynamic change within the donor experience and help it move forward.
  • Tools to help foster a culture that focuses on empowerment, excellence, and gratitude to help define your organization’s interactions with donors. Empowered professionals are more engaged, work harder, and produce better work.
  • Knowledge about how to get intentional feedback that will help you prove your case for additional human and financial resources, new programs or initiatives, and gives you new content and activity to test.

About the Presenter: Lynne Wester

Lynne believes donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, or DX, as they are to the ask itself. Sometimes referred to as the Olivia Pope of fundraising, Lynne helps organizations when they need it the most – when crisis or opportunity arrive.

Lynne and her teammates at the Donor Relations Guru Group partner with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement – all designed to positively affect the fundraising bottom line. Her guidance has led her clients to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work.

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