Fundraising Masters with Jeff Brooks

The Only Thing You Need to Know about Fundraising

Bonus Materials

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The Only Thing You Need to Know about Fundraising

If you’re serious about raising funds, there’s really only one thing you need to keep in mind. An elite corps of fundraising superstars who work for organizations of all types and sizes know the secret, but not everyone has heard the news.

It’s this: Fundraising is about donors. Not about your organization. When you keep that in mind, it has a profound impact on your fundraising. We’ll look at some great (and not-so-great) examples, and we’ll focus on tactics that make your fundraising about donors.

About the Presenter: Jeff Brooks

Jeff Brooks has been serving the nonprofit community as a writer, strategist, and creative director for nearly 30 years. He has worked with organizations around the world. He has planned and executed hundreds of campaigns in direct mail, print, radio, digital, and other media that have motivated millions of donors to help make the world a better place. He is a “Fundraisingologist” at, he blogs at, podcasts at, and is the author of three books: The Fundraiser’s Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and most recently How to Turn Your Words into Money. He lives in Seattle.

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