Did you miss any of the other three videos, or want to watch the first half of this session? Watch them here.

Asking Matters

Start Where You Are… and Learn How to Do It Your Way

Asking individuals for money is anxiety-provoking for most of us, especially without training. Brian Saber and the Asking Matters team can give you that training and get you past that anxiety so you can raise the money that makes your programs sail.

If you’re ready to raise more money and get out there more often, here are three amazing ways to become a more comfortable and effective asker. And now, if you buy by August 7th, you can save on everything we offer!

Choose the one that makes the most sense given where you’re at today:

Asking Style Trainings

Learn to use your Asking Style to your full advantage! Get in-depth insight and training on how to take your fundraising to the next level with a video training, worksheet, and bonus materials.

Save $4 until 8/7!

buy now

learn more

Membership

Learn Along the Way and Be Part of a Community: Become an Asking Matters Member. Learn new things every week, keep asking front and center on your radar screen, and be inspired by other members.

Get a free trial until 8/7!

join now

learn more

Asking Course

Dig In Deep at Your Pace: Take the Best On-Line Self-Guided Asking Course Out There. Get all the skills and tools you always wanted so you can be super successful in a year long course.

Save $50 until 8/7!

sign up

learn more

Face-to-Face fundraising is the most important kind of fundraising there is.

Nothing else comes close.

I can teach you…

  • The step-by-step techniques the best askers use to raise more money.

  • The difference it makes when you know how to integrate your unique personality into your asking process.

  • To become the hero of your organization – the person who makes all the great work possible.

If that’s what you want for you and your organization, you’re in the right place! If you’re ready to raise more money and get out there more often, we offer three amazing ways to become a more comfortable and effective asker:

You are here because you want to radically improve your fundraising game.

So it’s GREAT you found Asking Matters!

Asking Matters is THE most effective and acclaimed online resource for any fundraiser who wants to become more confident, motivated, and successful asking face-to-face.

Led by me (Brian Saber) and a team of well-known fundraising experts, Asking Matters can help you become a top-notch asker. If you’re ready to raise more money and get out there more often, there are three amazing ways to become a more comfortable and effective asker:

A Quick Deep Dive: Asking Styles Recorded Trainings

$19 each

only $15 until August 7th!

In 35 minutes you will learn tons to immediately apply to your fundraising!

  • Takes you through the Five Steps of the Ask from Identifying Prospects to Following Through
  • Teaches you how your Secondary Asking Style makes a difference as well
  • Helps you craft your personal story
  • Helps you make your strongest ask
  • Comes with a 4-page worksheet
  • Four Bonus Materials

Learn Along the Way and Be Part of a Community:
Become an Asking Matters Member

$9/month – cancel anytime

first month free if you sign up by August 7th!

Learn new things every week, keep asking front and center on your radar screen, and be inspired by other members. Membership includes:

Office Hours: Two 30-minute live webinars every month, presented by me (or a guest expert on occasion!). One covers a specific topic, and one the other is an opportunity for you and your fellow members to ask any questions you have. I’ll solicit those questions in advance and you can also ask any other questions you have as we go along. These sessions will be recorded and sent to you, and they’ll also reside on the website.

Monday Morning Matters: A special piece of asking advice in your inbox at the start of every week to get you started on the right foot!

Membership in the Member Outpost Facebook Group: a community of fellow askers from around the country and the world. Fundraisers with similar experiences – development professionals, executive directors, board members, consultants, and more. Share your struggles, learn from them, and compare notes. The opportunity to connect with so many others who know exactly what you’re dealing with is invaluable.

A Vast Array of Downloadable Resources: exercises, sample materials, guides, and more. Downloadable so you can access your materials any time you need them! This also includes access to a personal Membership Library, where you can store your favorite resources and webinars!

Discounts on all other Asking Matters products!

Join by August 5th to get your first month free, risk free. There is no obligation or contract associated with membership, during or after the trial period. You can cancel any time.

join asking matters now

Dig In Deep at Your Pace:
Take the Best On-Line Self-Guided Asking Course Out There

$229 for immediate full access, or $29/month

save an extra $50 on AND get a free inscribed copy of “Asking Styles: Revolutionize Your Fundraising” if you buy the annual plan by August 7th!

Includes Asking Matters Membership, and the Asking Style Recorded Trainings!

Get all the skills and tools you always wanted so you can be super successful

Incredible Content covering a massive variety of crucial topics (see the course syllabus below). The Course consists of six Learning Modules and spans the entire year, with new lessons delivered to your inbox each week. Most lessons include an in-depth video,
worksheets, and bonus materials.

If you buy the year up front, you can access ALL of this content the moment you join! If you buy the monthly plan, you can access the content as it is delivered to you.

View the Course Syllabus

module 1: get to know yourself (7 lessons)

We start with getting to know yourself. Asking for gifts face-to-face is based on building relationships, and that means being your authentic self and feeling confident that your core character strengths will win the day. The Asking Styles are integral to that. Everyone has their own Style and can be successful. Part of knowing yourself is understanding what your role is – and isn’t – and having the right mindset. And last, but certainly not least, is developing your case for support. What would you say in 2-3 minutes that conveys your passion about the cause?

module 2: get ready to ask (6 lessons)

Much of your work happens before you reach out to prospects. First, you’ve got to reach out to the right ones so you don’t spin your wheels. And of course you need to learn what you can about them, including taking a guess at their Asking Style. Once you’ve learned what you can, you can determine the ask amount (you must have one!) and who you might partner with to make a stronger ask.

module 3: make the best ask (7 lessons)

We start with Setting Up the Meeting as that’s the ask in many ways. Then we dive into everything to have set before the meeting. Next comes the meeting itself, and we’ll spend a few weeks here talking about how the meeting unfolds, how to deal with various responses, and then how to follow up and close those “maybe” gifts.

module 4: build your donor relationships (4 lessons)

How do you keep the relationships going? Now you’ve got some donors who’ve made investments and will make ongoing investments if you treat them well. What does that mean and what do you do with those who prove to be challenging? How about the ones who lapse or just don’t seem engaged?

module 5: get ready to ask (4 lessons)

Now it’s time to get more specific. Most asks are unrestricted – they’re for the gifts we raise for our general fund that keep the lights running. Asking for them can be more challenging than asking for something more specific. We’ll also talk about year-end gifts, as so much asking comes at our donors’ year end (and not our fiscal year end!). Then we’ll talk about planned and capital gifts – two areas where the largest gifts often come. And we’ll close with some thoughts on special events and how to make sure they stay focused on fundraising.

module 6: get everyone to help (6 lessons)

It does take a village! The board, the executive director, program staff, and others need to help. That means creating a culture of asking and building a team of fundraisers who are trained and prepared just as you are. That will involve understanding the hierarchy at your organization and how to work with your direct reports, your boss, and your peers.

Asking Matters Membership is included! This means you also have access to the entire Asking Matters resource library, Monday Morning Matters emails, Office Hours webinars, membership in the Facebook Group, and are part of our amazing community of Askers!

You also get ALL of the Asking Style Recorded Trainings included with your course! You can learn more about your Style, or about all of them, at your own pace.

Catch-ups and self-assessments at the end of each Learning Module to keep you on track.

Simply put, there is NO better resource on asking face-to-face out there.

Buy the Full Year Up Front

Access all of the modules immediately

buy the annual plan

Pay for the course as you go

Get the modules as they are delivered each week

buy the monthly plan

We Can Do Better!

In fact, it’s critical that we do better for our clients and for all those who depend on our organizations.

I felt so strongly about this that 8 years ago I created Asking Matters to help my fellow fundraisers do just that.

And while I still make major gift asks, lead capital campaigns, and provide trainings for clients like The Salvation Army, the U.S. Olympics Committee, NPR, Prevent Child Abuse America, and many more great nonprofits, I’m most proud of the positive changes so many fundraising professionals have made through their work in Asking Matters.

Simply put, Asking Matters has enabled many more nonprofits to thrive and grow. The impact has been enormous.

And I want to share Asking Matters with you now. Today.

Who Am I?

Hi, I’m Brian Saber.

I’ve spent the last 33 years as a frontline nonprofit fundraiser. Sometimes as my organization’s only fundraiser. Sometimes as a Development Director. Twice as an Executive Director.

In those 33 years, I’ve led more than 3,000 donor meetings and raised hundreds of millions of dollars for my organizations.

There are 3 critically important things I’ve learned along the way:

1.One-on-one fundraising is the most important kind of fundraising by far
2.Even the most experienced fundraisers feel uncomfortable asking for money
3.The vast majority of professional fundraisers are winging it

What is Asking Matters?

Asking Matters is THE home of the Asking Styles, a revolutionary concept in the field that has changed the lives of countless fundraisers.

Most fundraisers seem to think there’s just one approach to success with face-to-face fundraising – you have to be an extrovert and natural “salesperson.” And if you don’t fit that stereotype, you just can’t be very effective.

But there’s nothing further from the truth.

What the Asking Styles teaches us is that there’s more than one way to approach face-to-face fundraising and your best approach critically depends on your own strengths and personal challenges.

Each and every member of Asking Matters learns his or her unique Asking Style and discovers practical and powerful ways to apply it, from choosing and communicating effectively with prospects, to making the strongest personal case for support, to leading effective meetings that lead to large gifts.

It’s time to get past the mental barrier that there’s only one way to be effective at asking for money face-to-face.

Asking Matters Is Making a Huge Impact in the Field

“Prior to [joining] Asking Matters, I’ve always felt I needed to be a Rainmaker to be a fundraiser, a shoe that just doesn’t fit and I can’t wear well. That simply made the idea of fundraising more intimidating.”

-Wendy L. Kang, Executive Director, Saving Grace, Winchester, OR


“Brian Saber will change the way you think about fundraising…”

– Shelley Burtt, Executive Director, Camphill Foundation, Spring Valley, NY


“Knowing my Asking Style makes me a better storyteller about my cause. I’m more confident, passionate, and authentic. Donors respond to that!”

-Lauren Phipps, Development Officer, Tulane University, New Orleans, LA


Applying the Asking Styles principles (and assessment) has really helped us. We’re at 85% of our staff-derived revenue goal with 4 months to go in the fiscal year; last year at this point, we weren’t quite at 50%!

– Scott Koskowski, Director of Major and Planned Gifts, Morris Animal Hospital, Denver


In identifying my asking style and others’ in the office, we are now more aware of our strengths and weaknesses and adjust accordingly when visiting a donor. Novice or expert, Asking Matters is truly a great tool for anyone in the fundraising world.

– Gina Rindfleisch, Program Officer, EcoLogic Development Fund


Honestly, the first time I think we’ve had hope that tools we’ve been given can actually help build board capacity to play a role in fundraising.

– Christine S. Deyss, Executive Director, Prevent Child Abuse New York

So, If you’re ready to raise more money and get out there more often, here are three amazing ways to become a more comfortable and effective asker. And remember, if you buy by August 5th, you can save on everything we offer!

Asking Style Trainings

Learn to use your Asking Style to your full advantage! Get in-depth insight and training on how to take your fundraising to the next level with a video training, worksheet, and bonus materials.

Save $5 until 8/7!

buy now

learn more

Membership

Learn Along the Way and Be Part of a Community: Become an Asking Matters Member. Learn new things every week, keep asking front and center on your radar screen, and be inspired by other members.

Get a free trial until 8/7!

join now

learn more

Asking Course

Dig In Deep at Your Pace: Take the Best On-Line Self-Guided Asking Course Out There. Get all the skills and tools you always wanted so you can be super successful in a year long course.

Save $50 until 8/7!

sign up

learn more