asking matters

May 2016

find your voice. fund your passion.

The Power of Empathy in Fundraising

…plus why asking for an exact amount is key, the upcoming Asking Style webinars, and on the road with Brian Saber

Do you listen to learn… or do you listen to respond?

Face-to-face asking is powerful because when two people communicate in person it creates a level of empathy that is rarely developed otherwise.

When we’re in each other’s company we’re more inclined to want to be seen as good, and to see the good in others.  And that makes us more willing to help the other.

As Anne Loehr points out in her terrific article, we all have the capacity for empathy.  While our levels of innate capacity might vary, with practice we can all increase our empathy for others.

 

read the full post!

 

Asking for an Exact Amount is Key

why it's important and what it tells the donor

When you meet with a prospective donor about a gift, they are expecting you to ask for an amount.  How often does a donor say, “I know you have something in mind,” “What did you want to ask me for?” or even “How can I help?"

The donor assumes you have something specific to ask for, because you set up the meeting.  What if you say, “would you consider a gift to the Settlement House”?  The phrase the donor hears is “a gift”, which translates to them as “any gift”.  It sends the message that any gift is a good gift. 

Read the full post to learn more and watch a 10-minute video on the subject.

 

read the full post and watch the video

 

The Asking Style webinars return in 2 weeks!

start using your personality to your advantage

Get expert training on how to take your fundraising to the next level in a live, interactive webinar.  Ask questions and get helpful bonus materials!

Expert asker Brian Saber will take you through the entire process from choosing the right prospects to following up after an ask in this exclusive web-training session.

Dig in deep as Brian explores how to ask most comfortably and effectively by using your Asking Style.

An amazing value at $59You'll learn to:

  • Play to your strengths and work on your challenges
  • Apply your Asking Style to the Five Steps of the Ask
  • Understand which asking partners, organizations, staff positions, and board positions complement your Asking Style
  • Ask for the training that suits your Asking Style
     
learn more

 

On the road with Brian

Council of Urban Professionals

Brian started working with the Council of Urban Professionals (cupusa.org) this spring.  In April he led a 3-hour training for their Fellows Program and in June he'll lead a training for A Seat At the Table.

The Council's mission is to prepare high-performing professionals of color and women for the rise to senior leadership roles within financial services, legal, media & entertainment, non-profit, and public sectors. 

There was much discussion at April's training about the frustration of quid pro quo fundraising – an issue everyone faces these days.  Brian encouraged them to lead the way in rejecting that type of fundraising, which doesn't build an organization's long-term resources.  It starts with one donor who's willing to say "Why don't you give your $100 to your organization and I'll give my $100 to mine."

If you want to read more about the pitfalls of quid pro quo fundraising, read Brian's post: Quid Pro Quo: The Fastest Way to Deaden Your Board.

Here's to your continued asking success,

 

   The Asking Matters Team

 

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