category: Sue Kindred

On the hunt for jargon – Why we use it and why we need to stop it

by Sue Kindred

Jargon works when you are speaking with others who consistently work in your field. But, if you are not speaking to someone in your field, but instead speaking to someone who really wants to understand your work, you are not going to get there by using industry jargon.

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Stories + Giving Season = Year-End Fundraising success

by Sue Kindred

We all know the donations aren’t going to just pour in without a little effort on your part. What’s the secret of drawing in more of that $350 billion to your nonprofit? Stories. Stories are the secret. And, not just any story … your story … the one that you are uniquely qualified to tell.

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Wait. What? I can make it up?

by Sue Kindred

There are hundreds of reasons why we “can’t tell our story.” But there is one good reason why you can. It doesn’t have to be real. Wait. What? A made-up story? Isn’t that illegal or something? What about that authenticity?

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Where are the stories hiding?

by Sue Kindred

Finding stories is a lot like playing hide and seek; the stories are doing the hiding and you’re doing the seeking! So, what are some of the “unwritten rules” of playing hide and seek that might help you with your search for stories?

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What is Your Most Important Storytelling Tool?

by Sue Kindred

Welcome to Asking Matters’ The Story Corner with Sue! I’m excited to be here. Together we’ll explore ways to find and curate stories, understand what makes a story effective, and craft them so they’re comfortable to share. We’ll also identify strategies for teaching your board or other stakeholders how to tell compelling and persuasive stories.

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