We're delighted to announce Sue Kindred is now Asking Matters’ resident story expert. Sue, who led a fantastic webinar for us this spring, has joined the Asking Matters team to help our community strengthen their cases for support – those magical words that inspire our donors to make their biggest gifts.
Sue Kindred is a business strategist with more than 30 years’ real-world "been there done that" experience helping nonprofits and member-based professional associations reach their highest potential.
Her clients include Prevent Child Abuse Virginia, the American Therapeutic Recreation Association, and Goodwill of Central Virginia. In May she produced The Alchemy of Storytelling conference in Richmond, VA.
Sue will be a regular blogger for Asking Matters and will lead webinars and discussions during the year.
Jargon works when you are speaking with others who consistently work in your field. But, if you are not speaking to someone in your field, and instead speaking to someone who really wants to understand your work, you are not going to get there by using industry jargon.
There are hundreds of reasons why we “can’t tell our story.” But there is one good reason why you can. It doesn’t have to be real. Wait. What? A made-up story? Isn’t that illegal or something? What about that authenticity??
Finding stories is a lot like playing hide and seek; the stories are doing the hiding and you’re doing the seeking! So, what are some of the “unwritten rules” of playing hide and seek that might help you with your search for stories?
Welcome to Asking Matters’ Story Corner with Sue! I’m excited to be here. Together we’ll explore ways to find and curate stories, understand what makes a story effective, and craft them so they’re comfortable to share.
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